Derksen News and Industry Trends

By Mike Schmidt on 5/9/2017 1:23 PM

Can alluring packaging really alter a customer’s decision on whether to buy a product? A study conducted at Clemson University set out answer that question by quantifying packaging's impact on sales using state of the art technology. The study's conclusion may surprise you.

By Mike Schmidt on 4/6/2017 1:42 PM
Inserting the required product information can clutter your label and/or package. Here are 6 recommendations for increasing shelf appeal for your product while maintaining legible, complete and truthful disclosures.

Use free technology to tackle extremely small type. Direct shoppers to leverage their technology. For example, there are free apps for Android and iPhone that convert a smartphone camera into a magnifying glass. Revisit labels to clarify exactly what needs to be stated on the label & what can be referred. Then include a webpage URL or QR code and phone number. If appropriate hard-copy handouts can be made available. Emphasize function over form when it comes to label disclosure language. High-contrast dark type on light background tends to work best. Be totally truthful. This has always been good business. But with consumers becoming more savvy and the increased influence of social media this becomes even more important. Be extremely careful about the words and images...
By Mike Schmidt on 2/21/2017 12:48 PM
May 5, 2017 is the deadline for certain restaurants and vending machine companies to comply with new FDA regulations.

There are six steps that a company must go through in order to comply with the new regulations:

Complete or verify menu nutrition analysis. Re-design menus and menu boards. Determine how to present additional required information. Print new menus and materials. Distribute new materials to locations. Train staff. H. Derksen and Sons can help with any and all of these steps to ensure full FDA compliance. This article goes into detail about each step:

http://www.restaurantnutrition.com/Insights/6-Steps-Countdown-to-Menu-Labeling.aspx

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By Mike Schmidt on 11/16/2016 3:01 PM

When you're placing or designing a bar code for your package, ultimately, the best thing you can do is consult with a bar code professional. But keeping these points in mind, will help you avoid headaches in the long run.

By Mike Schmidt on 10/7/2016 9:55 AM
A recent article from Labels and Narrow Web notes that attracting potential customers to your product involves more than just a "pretty label."
By Mike Schmidt on 9/27/2016 7:25 AM

Interesting take on how demands for marketplace transparency are driving product - as well as marketing - modifications.

By Mike Schmidt on 6/20/2016 4:01 PM

 

An interesting study conducted by TreeHouse Foods highlights opportunities for Private Label brands to connect with Millennials.

By Mike Schmidt on 3/15/2016 12:26 PM
Interesting analysis of the steps being taken to capture the attention of the millennial wine drinkers.
By Mike Schmidt on 2/15/2016 4:05 PM

Thermochromic ink technology facilitates ink color changes.

By Mike Schmidt on 1/27/2016 12:44 PM

Label design and materials combine to help Two James stand out on a shelf.